There is a logical hierarchy for transforming data into wisdom. You need to understand each step to become not just smarter — but wiser.
I’m going to show you the relationship around the 4 steps to knowledge:
To make the purchase decision, you go through a process of turning various information inputs from multiple sources into a clear, commonsense choice. The better your process, the better your decision.
In fact, by learning how to create knowledge, you add even more value to decisions.
Let’s divide the purchasing decision into the 4 stages – data, information, knowledge, and wisdom.
Think of raw numbers and text that represent a software’s capabilities or features. A good illustration of data is stacks of unorganized paper containing logging or measurement information. Or you could picture many Excel spreadsheets filled with thousands of rows and columns of numbers.
In the example of buying software, data can be:
As great as all of that raw data is, raw data by itself doesn’t provide meaningful information...
Examples of information are:
In the steps to knowledge, understanding the meaning of data is information. Information is one of the core elements of Information as a Second Language and business-driven analytics.
In our earlier example of purchasing software, armed with knowledge, you will understand how particular features help solve a problem.
Asking deeper “how” questions like “How is this information relevant to other core objectives?” provides additional layers of knowledge. Think of the steps to knowledge as the connections and relationships between different pieces of information. Maximizing knowledge is entirely based on piecing together more information.
Or if you stumble upon client social security numbers, you can ask deeper questions. The questions can be: "why is this here" and "is there a risk this sensitive information could be found by others and misused?"
More data = More information = More knowledge = Better decision-making capability
The deeper your knowledge, the better your decision will be.
Wisdom is essentially the ability to make a strong commonsense judgement and back it up with solid reasoning.
In our example of buying software, you can use wisdom to balance software cost versus the potential for your company's benefit.
Or in our other example of accidentally finding social security numbers, wisdom helps you also know that proper employees in your company informed of your discovery. In addition, you feel that the data might need to be redacted.